"False promises and lack of clarity about the market trend makes certain brands to go weak and unable to sustain among competitions. White papers solve such problems as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind. White papers play the best role as the marketing tools compared to other marketing documents and help in creating the best branding strategies, " says Suba Lakshminarasimhan, Founder of SLN BRAND STUDIO
The global giants like TCS uses white papers to create branding by developing knowledge base. How white papers help in brand building and business growth?
The classification of a whitepaper contrasts
heavily from business to business, it might be confusing for marketers to
create the new one for their own business. Here’s the explanation to understand
how whitepapers help in brand
building and business growth.
Defining
White Paper:
Earlier, the white paper was referred as “a
legislative document explaining and supporting a particular political solution”
The new technological usage describes whitepaper as
“a
theory behind a new piece of technology”
Investopedia defines whitepaper as “an
informational document issued by a company to promote or highlight the features
of a solution, product, or service"
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| White Papers & Brand Image |
Even the modern business world provides various
descriptions for White paper; several product-centric definitions.
Ok, What is a White Paper?
A whitepaper
is a convincing, commanding, persuasive, comprehensive report on a particular topic
that offerings queries and also suggests related solutions.
You know why the
marketers create white papers? The main purpose of creating whitepaper is to
educate their audience to promote new methodology or explain solutions to
product related issues. White papers cover not only the pros of a product or a
service but also the cons of the same. Hence, the white papers act more than a
marketing document, guide to the customers to take informed decisions.
What is NOT a white paper?
As we described earlier, the key purpose of a white paper is to commence
and inform the audience about the original facts and evidence about the product
and services, not only to sell the product or service. Pamphlets, brochures,
product guides and other marketing materials are not considered as white
papers.
How do White Papers Help in Creating a Brand to the Businesses?
The best part of is there is no restriction in creating the white papers. The content in the white paper are unbiased, educate the customers in a straightforward manner. White papers not only educate the customers about the business, but also gives 360-degree feedback on the product, service and the business.
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| White Papers and Branding |
Brand is an emotional link that connects audience with products and
services. An emotional, rational, visual and cultural images that you correlate
with a product or company will create a brand image to your business.
Branding strategies always showcase business reputation. White paper will
help to create such brand equity with trusted and authentic information about
the product or services and achieve competitive advantage.
How do White Papers Help in Marketing?
As quoted by our founder, "False
promises and lack of clarity about the market trend makes certain brands to go
weak and unable to sustain among competitions. White papers solve such problems
as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind.
White papers play the best role as the marketing tools compared to other
marketing documents and help in creating the best branding strategies"
Whitepapers are like the academic papers. This will show
of real marketing content. Audience expect a higher amount of expertise
assisted by powerful exploration that is fully documented with the help of
references. White papers are much more productive, less flashy, and serious in
tone and more over created based on real-time researches.
Ultimately white papers will help to make revolution in the market!
Contact us NOW
to create a branding through white papers
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